Where Brands Glow & Grow.

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Strategy and execution tailored by industry experts.

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Industry Connections

Trusted By Leading Beauty Retailers

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What We Do

Services

We help beauty brands scale and customize our support for any stage: startup, turnaround, or high growth. Scale Up Beauty stacks the deck in your favor - we provide strategies to ensure that brands can avoid costly mistakes and ultimately succeed.

Expertise

  • Focus Areas: Strategy, Branding/Marketing, Sales/Distribution, Product Development, Merchandising, Inventory Management, Financial Modeling, Operations/Supply Chain

  • Channels: DTC, Retail, Wholesale

  • Geography: North America, with extensive International experience

At Scale Up Beauty, we are your growth partner every step of the way.

Contact Us
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  • Brand & Retail Readiness

    Positioning, pricing, margin analysis, merchandising, packaging, operations, and everything needed to stand out from the crowd and scale a world-class brand.

  • Marketing Strategy

    Distinctive brand messaging, content, and visibility that delivers excitement, awareness and appeal. Creating impactful viral moments and meaningful experiences.

  • Sales Acceleration

    Sales and distribution strategies designed for omnichannel initiatives. Retailer pitch support. Beauty box placements. Efficient supply chain and inventory management.

Benefits

Why Scale Up Beauty

We’re not your typical Beauty contractor support —we take full ownership as fractional operators, working side-by-side with you to deliver your business needs. Our trusted hands-on approach and industry knowledge help you skip the guesswork, avoid pitfalls and achieve real growth.

  • Industry Expertise

    Founded by two beauty powerhouses with a solid record of winning. We have the expertise and we’ll make it happen.

  • Flexible Engagement

    We offer flexible retainer and project options tailored to your needs - no matter where you are in your business.

  • We've Got You Covered

    We are experts in the critical North America market but have expertise elsewhere. We help you scale where it matters the most.

Industry Connections

Experience with Leading Beauty Brands

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The image features the logo of Natural Bisse, a skincare brand.
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About Us

Scale Up Beauty

Scale Up Beauty combines decades of exec level expertise and experience within all categories of the beauty industry.

We help brands break through to the next level—bringing a blend of industry connections, market savvy, and hands-on support.

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Kind Words

"Emine is one of the most inspiring, thoughtful, and strategic leaders that I have ever worked with. She builds leaders."

Erin O’Neill, SVP/GM, Fenty Beauty

"One of my most treasured partners and one of the most resilient, resourceful and results driven persons I have had the luck to work with and could not imagine having been able to do what we did in that short amount of time."

Leslie Brown, Founder, Skin at Work

FAQ

  • If you want to win in beauty, we’re here for you: start ups, turn-arounds, and mature brands looking for high growth.

  • We offer both retainer and project-based options depending on your needs.

  • We are a full-functional fractional agency that caters to your needs.

  • Just reach out via email and we’ll set up a call to discuss your goals and how we can help.

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