Meet the Team
Melissa Stromberg
FounderMelissa is a highly respected beauty industry executive with over two decades of experience helping brands break through and scale within prestige retail. Her career spans brand development, merchandising strategy, and global retail expansion, with deep relationships across major buyers and distribution partners.
At Scale Up Beauty, Melissa brings an unmatched understanding of what retailers look for—and what brands need to have in place before they scale. She supports founders at the strategic level, helping shape positioning, product-market fit, and retail readiness based on real-world experience, not theory.
CoFounderNikkie Deal
Nikkie leads operations and marketing for Scale Up Beauty and also offers these services directly to select beauty brands. She specializes in building the systems, strategies, and execution frameworks that allow brands to scale without chaos.
With a background in DTC growth, social storytelling, sales, and backend operations, Nikkie bridges strategy and execution—turning ideas into functioning systems. From marketing infrastructure and content strategy to operational workflows and launch execution, she ensures that growth is not only visible, but sustainable.
Emine ErSelcuk
Co-FounderEmine is a global beauty operator known for guiding brands through high-growth phases with clarity and discipline. Her background includes executive leadership, international expansion, and navigating the operational realities that come with scaling quickly and sustainably.
Within Scale Up Beauty, Emine works alongside founders at the leadership level—supporting big-picture strategy, growth decisions, and long-term planning. She brings structure to complexity and helps brands move forward with confidence as they scale into new markets and opportunities.
